Todd DickersonCo-Founder & CEO @ ClickFunnels.com

Why Funnels Hit the Target and Websites Miss Completely

16 Jun 2025 · 0 min

Watch on YouTube

0:25

Short YouTube talk (speaker: Todd Dickerson) contrasting marketing funnels with traditional websites. The speaker uses metaphors—websites are a "deer in headlights" (broad, unfocused) while funnels are a "sniper's approach" (targeted, goal-oriented). Funnels are presented as enabling a clear path to a specific sale and an opportunity to offer one-time add-ons that raise order value and increase bottom-line revenue.

So the difference to me between a funnel and a website is a website equals a deer and a headlight. You see these bright lights, you don't know where to go, you don't know what to do. But a funnel is a sniper's approach. You know exactly what you want to do, you know exactly what you want to sell, and then at the end of it, you can offer them that one time purchase that helps increase your order value that essentially adds more money to your bottom line.