Short YouTube monologue (Todd Dickerson) arguing that many company websites function as ego-boosting showpieces that look good but do not generate purchases. The speaker contrasts websites with sales funnels, stressing that metrics like likes, views, or time-on-page do not pay bills—actual purchases do—and therefore businesses should focus on funnels to drive revenue rather than investing heavily in websites.
So a website I think is like an ego, a piece of your ego, right? It looks cool and that's what you're used to seeing when you go to other companies websites. And I think it looks really pretty. But if you want to make money, you need a funnel. A funnel is a way to actually encourage people to buy your product. I was just reading a book and they're like, you can't pay your bills with likes. You can't pay your bills by website views, right? Or time on your website page. You have to pay your bills through purchases. And websites, websites don't make purchases. Websites, I think they're a waste of money.
How to Set Up and Send Your First Newsletter In Daily Draft | Coaching Corner #044
