360 Degree Property Marketing / Listing Concierge / Overview

This is 360 degree property marketing An Overview of Listing Concierge. We appreciate you being here since this program is optional and discusses best practices for your consideration. If you are thinking of adopting any of them, please make sure to review the requirements in your area or region with your broker or branch manager, including those related to contacting consumers. We do want to highlight the importance of the Telephone Consumer Protection act, better known as tcpa. The general rules are that it's okay to call people if the person recently gave you their phone number, but remember to check the DNC lists regularly if you haven't spoken to that person or contacted the lead in a while. You will also want to check the DNC list anytime you don't have expressed permission. Automated calling or texting platforms should never be used. Pre recorded messages and artificial voices should never be used. You will be personally liable for any violations of the tcpa. Here's how you can navigate and use the Do Not Contact system through desc. First sign on to desc. Click on Do Not Contact. Type in the phone number to be checked and results will show records for Federal, State and Anywhere Advisors Company Do Not Call Lists before we dive in, I want to remind you that this presentation contains suggestions and best practices for use to use at your discretion. Listing Concierge features marketing plans designed to help you win every listing period. It's designed to help you enhance your value proposition, eliminating the Commission debate and help you wow your seller, turning one listing into three, showcasing you the agent. If what you are doing is working, keep doing it. But if you're looking for a different outcome, you you might want to consider Listing Concierge Listing Concierge is Cold Banker's innovative, exclusive and easy to use listing marketing program. Coldwell Banker has made a significant investment in this program to help subsidize your costs so you can outmarket your competition and win more listings. Designed to give you a competitive edge, Listing Concierge helps you secure more listings, strengthen your value proposition, eliminate the Commission debate and turn one listing into three. By truly wowing your sellers, the platform makes it simple and convenient to manage every step of your marketing plan, delivering a comprehensive strategy that fuels powerful lead generation across all channels, social media, online video and direct mail with interactive QR codes. Behind the scenes, a dedicated team of Coldwell Banker employees, including our expert Listing Concierge Coordinators, is ready to assist you throughout the process, completing many of the marketing tasks on your behalf so you can focus on what you do best serving your clients and growing your business. We have three exciting Listing marketing packages launch Reach and Lux or you may create your own with the Build option allowing you to design your own listing concierge experience from the ground up. All these listing Concierge innovation packages are designed to help you become a stronger listing agent. All packages are available in either Global Luxury or Copal Banker Blue Branding on Express Docs Keep in mind Global Luxury Branding applies to properties that meet the Global Luxury price threshold by zip code. Everything that is offered is outlined in detail in the Consumer Package brochure so the seller can see firsthand the impact of what you're offering. The these brochures can be purchased on Express Docs, but I'll give you more details on that later in this presentation. But let's start with our Reach package that includes our innovative digital package plus the benefits of brochures and direct mail. In the Reach package you get photography property promotion. You'll see an online presence with a single property, website and mobile brochure, email marketing, social media and a YouTube commercial. Lets review these items in more detail. It all starts with professional photography that brings out the very best in the property. We'll send a professional photographer to your seller's home to shoot photos. But remember, if you have a relationship with a different photographer and prefer to use that photographer, you're welcome to opt out of the photography portion of the package during the order process and we'll credit you back a portion of what you pay toward the cold total cost of the package. That way you can use the credit towards hiring your own photographer. It's more work and more money for an agent, but we think giving you a choice is important. Please note that photography vendors, availability and services are specific to each metro. For YouTube advertising you can have a professionally produced 30 second listing ad shown during a YouTube video. These can be enhanced high quality photo slideshows or real video integration for your listing. Video ads are more dynamic and can attract more attention and engagement. Ads are targeted towards potential clients based on their location, their online behavior and interests. Ads will reach people who have proven they have intent to be involved in buying or selling real estate in the near future. Ad views come with analytics and have the ability to reach a larger audience via YouTube with approximately 2,100 views in the reach package. Plus you can measure your results in the platform and you get a faster Turnaround time about four days for this video YouTube ad. These ads can include agent or team logo and traffic can be directed to a URL of your choosing. So it could be the single property website or your own agent website or whichever website you prefer. We'll also create a professional single property website with photos, details, mapping and best of all, of course the site features your personal contact information and a lead capture form that will integrate into Leads Engine. These are perfect for social media marketing or an enhanced website presence. Targeted digital ads through Boost are included in every package. Boost is an automated digital advertising service that makes it easy and convenient for agents to leverage targeted listing ads. You do not need to be a social media expert to take advantage of Boost digital ads. Your listing concierge coordinator will generate and deploy the ad for you. All you got to do is review and approve ads run on Facebook, Instagram and over 1000 websites. Boost uses algorithms to strategically run ads on social media news feeds and news sites like cnn, the New York Times. Depending on the media preference of your target audience, agents will receive contact details such as name and email along with measurable insights about individuals who've engaged with the ad. Of course you're going to want to send out a just Listed E Blast if you've added your sphere into Prospect Square, Listing Concierge will send a just listed and a just sold eblast to your very best source of business. Your contacts. If you need help getting your contacts into Prospect Square, just inform your listing concierge coordinator that you want this completed and they'll help you out. Whether you have 50 people or 5,000 people in your sphere, Listing Concierge has you covered. In addition to notifying your sphere, we'll also send out an Area Realtor notification. This is called the Update. The update is sent to area Realtors and it's now run for four weeks as long as the listing is active. The Update is a weekly collection of new listings, price reductions and open houses, so we will include your listing on our update, which is sent out to thousands of agents every Friday. As long as your photos and descriptions are complete and submitted by midnight on the Tuesday before it's sent out. Remember, we want to be sure we leave no rock unturned in the marketing of your seller's home and you the update is distributed to a network of local Coldwell Banker affiliated agents and other brokerages. Your sellers will love the idea that you're mobilizing the entire real estate community in the sale of their home. Of course, we'll also give you the resources to produce an unbranded virtual tour so that our MLSS can properly send syndicate your video to other platforms. This may be a bit old school, but we don't want to leave any rock unturned in the marketing of your seller's home. It's how you win more listings. You'll also receive professional property brochures. Our listing concierge brochures tell an important story about each property. They are high quality and designed to showcase the home and you in the best possible light. You'll get 25 brochures to use in the home or to use as samples in future listing appointments. If you need additional brochures, you can always order more when you place your listing concierge order. QR codes can be added to all printed materials for you and is included in all packages. And remember, QR codes allow agents to bridge the gap between print advertising and digital lead capture opportunities. Consumers wanting to learn more can quickly scan with their phone camera and be directed to your single property website or the website of your choice. Make no mistake, there is no better come list with me than the Silver Envelope Trifold brochure. It's proven to be your secret weapon when it comes to generating additional listings. When this lands in the mail, it looks like an invitation to a party or a wedding, which means it gets opened. And when it gets opened, you win. These brochures are now available with trackable QR codes, so use the trifold to tell your listing concierge marketing story to all the neighbors. And don't forget to keep a sample for a future listing appointment. Continuing with our print marketing, we'll also send out 25 super jumbo 5 and a half by 11 just sold postcards around the listing. With trackable QR code, you may upgrade any or all print materials, mailing postage from standard to first class, ensuring faster delivery and greater impact. Talking again about digital marketing? We'll talk about the DOT Signal mobile brochure, but keep in mind not all markets have access to the CB Mobile Home brochure, so for availability, check in with your local marketing specialist. For those markets that do have the CB Mobile Brochure, it's been a big hit for sellers, buyers and agents. First of all, it's really nice not to have to manage the process of printing and stocking the old fashioned brochure box on the sign. Which you can still do, but you aren't limited to just doing that when it comes to advertising your for sale sign. CB Mobile Brochure provides buyers with real time convenience of accurate information, photos and your contact information. But even better, every time a buyer inquires about the property using the brochure, you receive their cell phone number. That way you can proactively reach out to active buyers in the market. And of course, your listings will continue to be syndicated to hundreds of the real estate industry's most visited websites and viewed by potential buyers all over the world to ensure your clients are happy so that they recommend you to their friends and family. Once all of the marketing goes live, we'll provide you with a branded summary of everything that you have done to help sell your client's home. The summary is provided to you. You can edit it, update it, break it up into two reports and send it when you like. Sellers love it when you communicate with them and this communication leads to future referrals. The report shows stats and metrics from the supporting marketing activities. So that's everything that comes with the Reach package. And if you only want digital options or need more upgrade enhancements, we have some great listing concierge package alternatives for you. Let's talk about the Launch package, designed with a digital first strategy to help you maximize the potential of the modern media marketplace. Also, keep in mind that this is a great package to give your listing another promo boost as it's nearing the end of the contract. If it unfortunately hasn't sold yet, simply order a launch package and opt out of the photography for a $50 discount. Now if you want to take the Reach package one step further, the Luxe package includes all of that plus more and you'll see these upgrades here in blue. You'll receive luxury online media advertising. You'll receive more printed brochures, just listed silver envelope mailers and just sold jumbo postcards. You'll also get a longer boost ad and more views, about 14,350 and you'll also receive about 3,300 plus views with a 30 second YouTube commercial available in select packages for $1 million plus listings only. And keep in mind that this $1 million threshold was set by the Wall Street Journal, not us. But this feature includes placement on The Wall Street Journal.com and Mansion Global.com at the top of the search results for the geographic area of the listing for 30 days. You will have the option to add this on to packages where it's not included and again only for $1 million plus listings. Something that's interesting to know is that wallstreetjournal.com visitors have a $1.96 million average household net worth and 3.4 million wallstreetjournal.com visitors plan to build or buy a home in the next 12 months. Mansion Global.com visitors have a $2.3 million average household net worth and 55% of them plan to build or buy a home within the next 12 months. Now you can add on options in platform. You will be able to opt in for additional photography add ons based on local availability and pay in platform. Along with your package, you can also add the Wall Street Journal and Mansion Global feature placement listing ads for 30 days. You can do custom domains for single property websites allowing you to customize the domain name of your single property website and that custom domain name is hosted for 12 months. So for example, if you want to buy one, 23 Main Street com, you can have that and have it hosted for 12 months. You can also extend just listed and just sold boost ad duration and you can also print more postcards and brochures. With the build option you may customize your listing concierge experience starting at $29. This is perfect for agents who prefer using their own. Photographers and media agents have the option to further enhance this custom offering by adding select listing concierge products. Notably, this package does not have an option for photography or YouTube advertisements. This can be a good option for an agent looking for additional print materials after exhausting their print materials in a prior package. Build offerings include property promotion, photo slideshow, a quick flyer, and for online presence it includes a single property website. In email marketing it features the update for four weeks and for social media it includes a social media banner. We've heard you loud and clear. You don't have time to do all of this by yourself and that's why we've assembled a team of listing concierge professionals, our Cold Banker colleagues to do this for you. Our goal is to help you become more efficient so that you can take more listings. Although much is done for you, there are a few steps that only you can take. All you have to do is place the order, schedule the photography, provide the marketing copy and proof your materials. Yes, your listing concierge coordinator will take care of the rest for you so you can get back to taking another listing. Our team of dedicated listing concierge coordinators are available for support Monday through Friday from 8:30am to 8:00pm Eastern Time, which is 5:30am to 5:00pm Pacific Time by phone, email or chat. Available in select Just a reminder, you can brand our Launch, Reach and Lux listing concierge packages as global luxury as long as the property meets our local price threshold. You decide what level of marketing best meets the needs of your seller and you now sometimes immediately after you purchase your package and your photos and copy are uploaded, you need to be able to kick off some of the marketing right away. That's why we created the on the Go do it Yourself feature. Let me show you how it works and how easy it is for you to get what you need when you want it. Once you have your photos and copy uploaded and your listing is active on the mls, it's possible to create five different marketing elements in under an hour and get marketing immediately from the product tracking section. Using the partial service items, you can create an open house flyer or even a quick brochure with a QR code. It's something that you can print at home and then immediately hit the road. These are great for walking around the neighborhood, filling a brochure box or just having on the counter at an open house. You can even create a quick social media promotional tile that you can easily post on Facebook, LinkedIn, Instagram or even X formerly known as Twitter. Fast, easy and free. A perfect way for you to promote your open house just listed price reduction or soldier. You can also quickly create a photo slideshow with one click to post to YouTube or download a format that's social media friendly. Again, Listing Concierge was designed to offer full service as well as on the go DIY features. If you have additional questions on the functionality of Listing Concierge, consult your local marketing team. Remember, the fundamental reason for our huge investment in Listing Concierge is to support those of you who who are committed to making yourself the best listing agent you can be. You can do that by winning more listings, protecting your well earned fee and generating additional listings. That's the whole idea behind Listing Concierge. So what's the best way to get the word out to your clients? In Sphere, it's very easy to order your own personalized consumer brochures. Call it your mini listing Presentation. All you have to do is go to Desk and go to Express Docs. These brochures can be personalized with your photo and contact information. If you need assistance on ordering, please contact your office staff. Now when you're putting together that listing presentation, remember we also have pages loaded in Moxie Present for you to put into your listing presentation. These are available in Cold Banker Blue and Cold Banker Global Luxury versions. And we have Prospecting postcards on Express Talks and the Marketing center and emails on Moxie Engage. So if you farm a geographic area, use these marketing pieces to set yourself apart from the competition and showcase why you are the best listing agent choice in the market. Don't Forget, a new 12 minute listing presentation is also available in Moxie Present and on Desk you can also access script and PowerPoint versions to make your own and we'll wrap up this overview. And I know I'm repeating myself, but it's important to remember that Listing Concierge Marketing plans are designed to help you win every listing period, enhance your value proposition, wow your seller, turn one listing into three by showcasing your ability to market a home. Now, I do want to remind you about our amazing marketing support resources available to you, and this can all be found@caldwell bankermarketing.com here you can browse through the latest edition of the Marketing catalog, sign up for an upcoming workshop View on Demand Marketing education via our YouTube channel, or book a virtual marketing appointment via Next Available Appointment. That website is coldwellbankermarketing.com or you can scan the QR code here on your screen to take advantage of these amazing marketing resources anytime, anywhere. I'll give you a moment if you'd like to scan it.