A Guide to Global Luxury / Overview

Has made a major investment in the luxury space. And because of that commitment, we've had the honor Crystal and I have growing our global luxury marketing team like never before. So we have proudly filled 10 specialized roles nationwide to deliver more personalized support, strategy and innovation to our agents, growing our team to a total of 15 experienced luxury marketers, which you're seeing on the screen now. So this workshop series today is just one of many initiatives being rolled out from this expanded team. And it's all designed to help you stand out, compete confidently and win in the luxury arena. So we're very excited about this and our team does bring a deep expertise across all facets of luxury marketing. That was very important to Crystal and I in building this team. Everything from digital strategy to design, product innovation, campaign development, you name it. So the diversity of our team's talent is shaping this next evolution of Coldwell Banker global luxury. And we are beyond excited for what's ahead. And this is just kind of the tip of the iceberg for us. So we're excited to dive in. And between now and the end of the year. I know Crystal mentioned this, but just to reiterate, we do have 12 additional workshops scheduled, each kind of tailored to a range of experience levels and luxury business goals. Because we know everyone on this call is joining us at different pieces of their career. So very excited to meet you where you are and provide something from everyone. And whether you're newly exploring the luxury market or you're a certified luxury property specialist within the Coldwell Banker network, this series has something for everyone. There's going to be deep dives into listing tools, marketing strategy, hands on sessions for building your brand and mastering the luxury mindset. And these workshops, again, are designed to drive real results for you all. So in the next two weeks, we will be releasing a comprehensive brochure that will outline the entire workshop series. So please, like Crystal said, make sure to register for future workshops that resonate with your business goals and objectives. And note this overview is a little bit longer. We know we have some time scheduled, but the other workshops to follow will be a little bit more specialized, 30 to 45 minutes, a little bit digestible because we all know that you're very busy and want to get you out there and on with your day. So just wanted to highlight that because that might be appealing moving forward as well. So without further ado, we're excited to introduce you to your actual presenters today from our global luxury marketing team have Tori Schiff, who is the luxury marketing manager for Connecticut. And we have Mandy Forbeck, the Luxury Marketing Manager for the northwest NorCal and Hawaii. So together, Tori and Mandy will be guiding you today through this comprehensive overview of the Global Luxury Program, again highlighting tools and resources and opportunities for every stage of your luxury journey. And again, from all of us on.

The Global Luxury team, we just really.

Want to thank you for investing your time because that's first and foremost and the step in this commitment to growth.

In the luxury space.

So we're truly excited to have you here. And with that, I'll turn it over to Tori to walk you through the agenda and officially get things kicked off.

Thank you Kelly and thank you everyone else for being here. I'm going to kick everything off for us, starting with just an agenda Items so in today's overview workshop we'll be covering the following topics, an overview of the program and team Global Luxury Resources on desk how to become a Certified Luxury Property Specialist and what it means to carry that designation, Global Luxury Identity Standards and how to incorporate Global Luxury into your marketing, luxury listing presentations and buyer presentations to help you differentiate the CBGL program and stand out among competition. Then we'll cover a variety of marketing benefits, opportunities and strategies available through the program, followed by information about some of our industry partners. And then we'll end by reviewing some key resources and opening to a live Q and A session. So to kick things off and set the tone for today's session, we'd like to begin with a brief video that captures the essence of the Coldwell Banker Global Luxury Program's innovation reach and the remarkable results it delivers for both clients and agents. Sam. So as highlighted in the video, the Coldwell Banker Global Luxury Program is setting a gold standard for excellence in luxury real estate marketing. The numbers really speak for themselves. Last year alone, Coldwell Banker agents closed an impressive $80 billion of sales in single family homes priced over $1 million. That equates to $220 million of luxury sales every single day in 2024. Not only that, but Coldwell Banker is also a leader in the ultra luxury space of $5 billion in sales volume for properties priced over $10 million last year. These are really powerful statistics to share with your clients and on social media to really continue reinforcing our expertise and credibility in the high end market. And throughout today's presentation, we'll really explore how to incorporate these figures into your marketing and client conversations to really elevate your global luxury pitch. And the strength of the Global Luxury Program lies really not only in its prestige and resources, but also in the dedicated team behind it Our program is proudly supported by a powerful group of luxury marketing experts who are here to help you succeed. As Kelly and Crystal mentioned at the beginning of today's section, this has really been and will continue to be a transformative year for the Global Luxury Marketing team as we've expanded both our offerings and our regional coverage to better serve you. This map gives you a visual overview of the areas now supported by our team and by growing the Luxury team and broadening our reach. Our goal is to ensure that every Global Banker agent feels empowered, supported and equipped to represent the Global Luxury brand with confidence. Our team is here to support you in a variety of ways including but not limited to personalized support throughout the entire Luxury listing process. From preparing your listing presentation to hands on marketing guidance throughout one on one agent support to help you fully leverage the Global Luxury program, educational and training opportunities through this series of tiered workshops and our continued commitment to innovation of the program. So whether you're just beginning your journey in the luxury space or you're a seasoned specialist, our team is here to help you grow and thrive. So we'll be mentioning Desk frequently throughout this presentation, particularly the Global Luxury section. So just want to start off by taking a moment to walk through where to find it and the many valuable tools and resources resources available there. Once you log into Desk, you'll see your tiles in a left hand sidebar. If you navigate to the Marketing section as indicated here, clicking on it will reveal a drop down menu where you'll find a dedicated section for Global Luxury. Then from there you can access each of the resources pages that we'll be discussing today and on the next slide we have a screen recorded video walking through each of these steps. So as you can see under this Global Luxury section there is a stage specifically dedicated for information about the Global Luxury certification. You can also find the Global Luxury Threshold tool here, which I'll discuss in depth a little bit more shortly. There is information about the Global Luxury website as well as a wide range of useful documents and resources to help you prepare for your Global Luxury listing presentations. And then there's a Marketing Tool section that has just about everything else you need to successfully leverage the program. And again we'll revisit these pages more in detail throughout the presentation. But just wanted to start this overview to set stage and just also want to mention before we move on that this content is regularly updated so we highly recommend checking back often for new tools, updates and offerings there and now we'll shift our focus to one of the most integral components of the Global Luxury Program, which is the Global Luxury Property Specialist Certification. The Luxury Property Specialist designation is awarded to an elite group of seasoned luxury real estate professionals representing the top 10% of our network. To earn this designation, there are two key requirements meeting specific production criteria and completing the certification course. The foundational course, which is led by our Luxury Ambassadors in partnership with the Institute for Luxury Home Marketing, equips you with the knowledge and strategies needed to confidently represent high end properties and clients. Not only does being a part of this elite network enhance your credibility by signaling to affluent buyers and sellers that they're working with a true luxury expert, but it also unlocks a variety of exclusive benefits and opportunities. So with that said, I want to take this opportunity to clarify what the certification enables you to do and what it's not required for. So benefits of being certified include invitations to private networking and educational events, the ability to order Global Luxury Business cards, having a profile on the Coldwell Banker Luxury website, complimentary Wealth Engine subscription, permission to use the Global Luxury logo and Luxury Property Specialist title in your personal marketing pieces, and access to the Luxury Property Specialist Report which contains contact information for all other specialists in our network. However, certification is not required to market a qualifying property under the Global Luxury brand. Even if you're not certified, you can still use the Global Luxury presentation when meeting with luxury clients. You can display Global Luxury yard signs and use the Global Luxury branding on your property marketing pieces for luxury properties and you'll still receive all digital syndication benefits for your luxury listings. So essentially, even if you're not yet certified, you can still leverage the Global Luxury brand and program benefits for qualifying properties. And we do encourage you to do so wherever possible so long as you don't misrepresent yourself as certified until all requirements are met. So now that you have an introduction to the certification and its benefits, here's a quick overview of the certification process before we dive into each of these points individually. First and foremost, as I mentioned, you must register for and complete the certification course. Secondly, you must also close three transactions and submit your application within 24 months of completing the course. Then, once your application is approved, you will gain access to the full LPS benefits and retain your designation for the duration of your affiliation with Coldwell Banker Realty. We are currently offering the certification course in a self paced format, meaning you can register for and complete the course on your own schedule. This course is a total of six hours and must be completed within six months of registration. As I mentioned, this course is run in conjunction with our partners at the Institute for Luxury Home Marketing or the ILHM for short, and is hosted on their platform. So if you hear us bringing up the Institute or if you're going through the certification process and you're unclear on their function, just remember that there are partners in hosting the course. The registration fee is $575, which includes full access to the course and its materials, a complimentary Global Luxury Black Box Kit upon completion, and a two year membership to the ilhm. The ILHM offers their own benefits, additional designations, networking opportunities and educational events and resources, including our recently announced Global Luxury Learning Collective, which we'll provide more information about in the chat at the end of this session. Certified agents must be active members of the ILHM in order to access the Learning Collective content and other Institute benefits, but renewal of your membership is not required in order to retain your LPS designation with Coldwell Banker after that two year period and in addition to completion of the certification course, to become officially certified as a Luxury Property Specialist, you also need to meet the sales production requirements, which as I said is three closed transactions above the global threshold within 24 month period surrounding the course. A few key things to note here. Transactions can be closed from either the buy or the sell side, but your application must contain three unique property addresses, so if you represented both the buyer and the seller in a single sale, you can only use that property once in your application. However, members of a team are able to individually apply using the same transaction so long as all parties submit a commission disbursement agreement as proof that they both received a commission from that sale. Please also keep in mind that this requirement is based on the final closing price, not the list price. Again, your application must be submitted to the ILHM's portal within 24 months of completing the course. You do not need to have been affiliated with Coldwell Banker at the time of the sale so long as the transaction was closed above Seabee's Luxury threshold and fell within the specified two year period. Your certification becomes active upon both completion of the course and approval of your application and you may immediately begin leveraging program benefits as soon as you receive official notice your approval from the ilhm. I also just want to take this opportunity to note that if you have completed the course and you still do not see yourself populating as a specialist on the Global Luxury website, or if you have any trouble accessing exclusive Luxury Property Specialist benefits, please log into your ILHM dashboard and just double check that you've submitted your full application with all necessary information there and to determine whether or not a listing meets the price threshold requirements for global Luxury, you can use the Global Luxury Threshold Tool on desk that we previewed earlier. Again, it's in that Global Luxury section. And then once you access the GL Threshold Tool, you simply need to type in the zip code of the property in question and it will instantly display the minimum qualifying price for that area. However, after an extensive data analysis revealed that current thresholds, which were Last updated in 2021, no longer align with current market trends as prices in the upper tier of the luxury market have risen by over 50% on average. To better reflect these market shifts and ensure that luxury properties accurately represent Approximately the top 10% of their markets, effective September 2, the listing price thresholds for global luxury will increase by 25% across the board. The impact of this on certification specifically is that applications submitted to the ILHM on or after the new thresholds go into effect on September 2nd must use the new thresholds regardless of when the transaction itself was closed. Applications submitted prior to that date may still use the current threshold. So we highly recommend going into that threshold tool and checking the zip codes for all of your transactions over the past two years to determine whether you have listings that qualify so you can get certified before those thresholds increase. Similarly, the threshold increases will only affect listings taken on or after September 2nd, so any listings already in the program may continue to be marketed under the brand and will remain on the luxury website until they're sold or expired. New thresholds are available for viewing now by clicking the link available in the Threshold Tool on desk, so feel free to go in there and make sure that you are aware of what the thresholds in your area will be. And by updating these thresholds, we really aim to maintain the highest standards and ensure that luxury properties marketed through this program are representing the best of the best. Which brings me to the Global Luxury Identity standards in luxury space. How we present ourselves is a key piece of the business, so you should always be aware of and accurately following the brand standards. We are committed to maintaining the exclusivity and prestige of the global luxury brand, and those new thresholds are just a piece of that. Only properties that meet both the price point threshold and the aesthetic standards of luxury should be represented in this elite program. We of course want to be careful of diluting the brand, so please be selective and intentional when branding your listing by also taking into consideration the luxury character of the home, its architectural features, views, location uniqueness, amenities that support a luxury lifestyle, and so on. And if you're ever unsure whether a listing qualifies, feel free to reach out to your local team for guidance and to support your broader marketing efforts, we have a comprehensive Global Luxury Identity Standards Guides available under the Global Luxury Marketing Tool section on Desk. This is what the COVID of that guide looks like for reference, and there are a lot of intricacies to the guide, but one of the most important standards to keep in mind is the logo usage, as that is the main signifier of our brand. We have two versions of the logo, a black with a white outer circle for use with dark backgrounds and white with a black outer circle for light backgrounds. Since we have both versions available, you should never need to invert the colors to suit a specific background, so be sure that you're always using one of these two logos. And a good tip to remember is that the star should always be white and beyond just that, you cannot under any circumstances alter the logo in any way. There are very specific guidelines for logo usage, some of which are displayed on this slide for reference and the Identity Standard Guide goes into more detail. It's important that we maintain consistency across all platforms, so please just keep these guidelines in mind and be sure if you're ever working with a third party designer to send them the Brand Standard Guide. You can also feel free to reach out to our Luxury marketing team if you would like us to take a look at your design before implementing to ensure that it does meet our brand standards. And here are some examples of how you can market yourself as a Luxury Property specialist with brand compliant materials and logos beyond just the branding One of the most powerful benefits of achieving the Luxury Property Specialist designation is the LPS Network, and we're constantly expanding opportunities for luxury agents to connect and learn across platforms on local, national and international levels. At GenBlue, which is taking place on September 15th in Las Vegas this year, there will be an exclusive networking reception for luxury Property Specialists while it's currently at capacity, though you can still join the wait list when registering for dunblue. We're also planning some additional networking events nationally coming up this summer and fall, and we'll have more details to come on that, but just wanted to give you a little teaser here and let you know to keep an eye out on your inbox for announcements and invitations. And on the international front, our Global Luxury Summits bring together top agents from around the world. I was personally fortunate enough to be able to attend the Summit in Miami last fall and it was just amazing to see so many of our luxury agents come together to share insights and make connections. So those are just another great benefit of the program. And while we don't have any scheduled right now, we look forward to future opportunities and seeing you there. And another benefit of being part of the Luxury Property Specialist Network is our quarterly virtual Global Luxury sections called this Quarter at Luxury. They're a great way to stay attuned to everything in our program, especially as our team continues to expand offerings and also offer you the opportunity to hear expert insights from guest speakers and top agents surrounding relevant topics within the luxury sector. In this Quarter section of of this Quarter at Luxury, our VP of Michael I'm sorry, our VP of Global Luxury, Michael Altenew will be joined by Malte Kramer, the CEO of Luxury Presence, to explore how AI is reshaping the luxury market. This Quarter at Luxury will take place on Tuesday, June 24 at 2pm Eastern 11am Pacific and Luxury Property Specialists received email invitations from Michael on Monday this week. So just be sure to check your inboxes and save the event to calendar so you don't miss out. And just another amazing way we connect our network is through local events. These can take a lot of forms, but we mainly tend to see them as brokers opens hosted by certified agents at their high end luxury listings. Luxury Property Specialists can leverage the LPS Report to invite local certified agents to view the property. So you have the ability to host events exclusively for your peers who have proven experience in luxury and qualified buyers, which is a great value add for your clients as well as an excellent opportunity to expand your network. Whether you're hosting or attending, consider working with your local marketing team to develop some value adds such as an agent panel, an external speaker, a member of the leadership team, etc. And be sure to attend the events in your area as often as possible. Now that we've covered an introduction of the program and the certification, I'm going to hand it over to Mandy to transition to more listing specific tools and resources starting with the Luxury Listing Presentation.

Thank you so much Tori. My name is Mandy and I'm going to first start with the listing presentation materials and Express Docs. There's a wide array of professionally crafted materials to support your listing efforts here. One standout item I do want to call out is the Global Luxury Signature Black Presentation Box. This elegant, magnetically sealed box embossed with the Global Luxury logo is designed to house all of your core presentation materials. Some key pieces that we do recommend including in your box are the most recent Global Luxury Trend Report, the Global Luxury Marketing Portfolio and of course, your Global Luxury Seller presentation. We do want to note that several of these pieces are currently being updated with more to follow. For a ready to use option, check out the Global Luxury Grab and Go Seller Presentation that's available for purchase through Express Stocks. It's a beautifully printed, high quality piece, ideal for certain listings. However, we do recognize that many clients and properties require a more tailored approach, so now we'll move forward to explore our more customizable offerings. The Global Luxury Seller Presentation is also available in digital formats through moxypresent and Marketing Center. Both platforms provide that same core content as the Grab and Go version, so you're not missing out on anything, but both have the flexibility to personalize. Moxie Present is ideal for light customization such as rearranging pages or adding a cma, while Marketing center allows for deeper personalization including custom imagery, agent bios, and notable transactions. Presentations created in Marketing center and Moxie can be presented digitally. They can be printed and bound in your office or sent to Express Docs for bulk orders. This provides those versatile solutions to suit your workflow and your client preferences. You can find all of the available Global Luxury listing presentation materials and resources, including PowerPoint versions of the Seller Presentation directly on desk. First you'll go to the Marketing dropdown, as you can see here, and then you'll select Global Luxury and then click on Listing Presentations as shown here. One valuable resource I do want to call to your attention is the Talking Points document. This guide actually follows along page by page with the Global Luxury Presentation. It offers impactful language to help you articulate the program's value with confidence. While the document is quite comprehensive, it provides an excellent foundation for crafting your Global Luxury pitch, so we do highly encourage you to review it as you go through it. You can highlight those key phrases that resonate with your style and then commit those to memory and incorporate into your client conversations. I also want to take this opportunity to highlight an additional resource available, except exclusively to luxury property specialists, and that's our Global Luxury Buyers Guide. This guide can help you tailor your pitch to affluent buyers by showcasing your market expertise and the value proposition of the Global Luxury program. Like that listing presentation, the Luxury Buyer Guide is available to customize in both Moxie Present and Marketing center, so you can give it your own flair. Now that we've set the stage, I'm going to transition to what actually happens once you have the listing. Beginning with the program's web benefit and digital syndication, the Coldwell Banker Global Luxury website is truly top of the line and it's exclusive to Coldwell Banker Global Luxury Properties. It's super easy for international buyers to find your listing with language, translation and currency conversion tools. In fact, 1 in 10 visitors to this site are international. It's a beautifully designed, easy to use interface and it has all of the global luxury branding so you can direct all of your digital marketing back to this website to keep your marketing pieces consistent. We also drive traffic back to this website from our syndications and we can keep an eye on how much traffic your listing is getting. This can be especially useful, especially if you have a listing that's maybe been sitting on the market for a while and you want to share this with sellers or include it in your digital marketing strategies. Inclusion on the Cold Banker Global Luxury website happens automatically based on the price. In addition to the global luxury website, luxury properties that are marketed through the program will also enjoy immediate automatic syndication through a comprehensive network of prominent real estate websites. These include websites such as Wall Street Journal, Mansion Global, James Edition, Rob Report and more to maximize the exposure of your home to luxury clientele. This is an amazing perk to the program that clients get very excited about. They love to see their listing on these top websites and not every company provides such extensive syndication, but we ensure that every listing is promoted where it's most impactful. Additionally, luxury properties priced over 2 million enjoy additional international syndication through List Hub Global. List Hub Global is the largest international real estate advertising network automatically publishing property listings to leading real estate sites around the world and these include sites such as China Spangled, East West Property, the United Kingdom's Properstar UK and more. List Hub Global is syndicated to 75 + portals in over 41 countries with 135 million potential buyers and 16 languages and this ensures visibility to buyers all around the world even if they're not using a US based platform. Coldwell Banker's Exclusive Listing Concierge program offers agents several comprehensive package options to powerfully market your listings, all of which can be Global Luxury branded, making it super seamless plus additional benefits for ultra luxury Listings the process to market a global luxury property through Listing Concierge is the same as with any other listing. You have all of the same options available to you and the cost is the same. The only difference to note is that when placing your order you do want to check that box stating that this is a global luxury listing as shown here to indicate that all materials should be branded with a Global Luxury logo and aesthetic. While any package level can be branded under Global Luxury, we do recommend Deluxe package here for luxury listings priced over 1 million. And that's due to the additional Wall Street Journal and Mansion Global featured placement that you'll get, which showcases your property at the top of the search results on those sites for the geographic area in which the property is located. So essentially you're getting a free advertisement on those sites for 30 days with that package, which is why we recommend the Luxe Package. We also have some amazing enhanced listing concierge opportunities for properties over 10 million. In order to get the most of these benefits again, we'll first recommend purchasing either that Reach or Luxe listing concierge package. You'll then have a full VIP team working with you. You'll get VIP turnarounds so your photos can come in later, so it'll be quicker than usual and some amazing additional company paid benefits and exposures such as a national feature in the update, a national feature on Coldwell Banker Global Luxury Editorials, the List Premium Single property website through Luxury Presence, and a curated prospecting list through wealthengine. And a lot of these really focus on the editorial piece and we just want to make sure that these listings of this magnitude are getting the exposure that they deserve. For listings priced 20 million and up, you'll also receive all of the 10 million benefits that I just walked through. Plus you'll also receive custom PR support, inclusion in the list video, a featured article on the Global Luxury editorial site and brand social media ColdWellBankerLuxury.com homepage feature, digital wealth targeting for YouTube and social media ads, and an extended social media boost campaign. While we know that 10 million listings don't come around every day, this is definitely something that you want to be aware of so that you can be equipped to share everything we have to offer with your client when those opportunities do arise. Now let's transition into how we can support you with comprehensive digital media efforts. As we all know, social media is a necessary tool in real estate, so it's always recommended that you submit the Global Luxury Property Feature form for any of your notable listings. And then when you do that, it'll be requesting coverage on the Coldwell Banker Luxury editorial site, brand social media and applicable regional social media channels. So it's a one stop shop link that'll get it submitted to all those different channels, so it's getting the exposure that it deserves. To note, to be considered, the listings must be furnished and staged. You must also provide a digital link to download high resolution images and have a minimum of six images including both interior and exterior. Submissions are reviewed for consideration by the social media team who will then follow up to let you know if you've been selected for a digital feature. Because of the volume of requests they do receive, there's no guarantee that your listing will be featured, but for a little insight, higher priority will be given to those that have professional photography, especially with high quality images and videos, historic, celebrity owned or newsworthy listings and listings with a record breaking price. The Edit Coldwell Banker global luxury signature blog that I'm sure you all are familiar with and its companion newsletter curated, they both offer a wide range of opportunities for your listings to be featured in a compelling editorial format. The blog uses an international perspective on luxury, real estate, lifestyle and design trends. It actually reaches an affluent audience of over 100,000 subscribers which provides a super powerful platform for high impact exposure. But the value of the editorial site isn't just for listing promotion. Of course that's a great benefit, but it's also great for your own personal brand as well. It's a powerful tool that can help elevate your personal brand. The thoughtful content on the site is designed to resonate with high net worth individuals specifically and then each article includes built in sharing functionality making it incredibly easy to post luxury focused content directly to your social media. It takes the work out of it for you and it stays in front of those top clients. By consistently sharing this type of content, you can stay top of mind with your sphere and position yourself as a knowledgeable connected expert in the luxury space. Another fantastic piece created and published by the brand that I'm sure you're all familiar with is our flagship global luxury publication. But in very exciting news this fall, prepare for a brand new global luxury publication to be unveiled. While Homes and Estates has been on a hiatus, the global luxury team has been working hard on a completely revamped publication with an enhanced distribution to give you even more opportunities to market your luxury listings. The new flagship magazine and distribution details will be announced in the coming months. Keep an eye out for announcements and key dates to ensure you don't miss your opportunity to advertise in this all new luxury publication. Additional opportunities to have your listing considered for features and external publications and channels are also available through our amazing public relations team. When a property is truly exceptional, whether it's architecturally significant, historically notable or celebrity owned, it may qualify as newsworthy. In these cases, our experienced public relations teams steps in to help secure local, regional and even national media coverage to generate meaningful publicity at no cost to you. Our incredibly well connected team has worked with a wide range of high profile clients from sports icons and Hollywood stars to business leaders and public figures. And the thing to note here is just when you have a property of this magnitude to loop in your Global Luxury team as soon as you can. As soon as you have that signed paperwork. Help us get the ball rolling on some of these strategies specifically and then whether a client is comfortable using their name to promote a listing or prefers to remain private as we know happens, the PR team will craft a personalized strategic plan to navigate media exposure with confidence and discretion. Our most notable listings have been featured in top tier outlets such as the New York Times, the Wall Street Journal, Forbes, Architectural Digest and cnbc. Coverage that not only elevates the property's profile, but has also directly connected buyers with our listings. To learn more about PR Submission qualifications, visit the Public Relations section on desk. As you can see here, note that it is its own section outside of Global Luxury under Marketing. And then there you'll find that PR request form along with additional tools for promoting your most exceptional listings. It is important to note that PR requests should be submitted at least two weeks prior to your target list date or as soon as you have the photos and property description. Again, earlier is better and this is in order to be considered for coverage in top publications that require exclusives, so just be sure to plan accordingly. Additional paid opportunities to advertise with top media outlets worldwide are also available through our Global Marketing Program. The Global Marketing Program offers comprehensive advertising opportunities that provide a competitive advantage for marketing and selling luxury properties. This includes pre negotiated rates for top tier and digital publications that cater to an affluent audience. You'll also get direct support from our partners at Sky Advertising, including custom media, plans for your property built to your specifications, coordination of your ad, reservations, creative services, copywriting and everything else you need in order to create a successful campaign. Between ourselves, our team and our advertising partner, we can create this white glove service for you and really take it off of your plate and help you create these impactful campaigns. The brochure is available within the Global Luxury section on desk. And now I'll pass it back over to Tori.

Thank you Mandy. So now I'll shift focus to our Global Luxury Trend Report. We release two Global Luxury Trend Reports annually. There's the Main Trend Report and the Mid Year Report. These publications are thoughtfully curated with the latest insights and market intelligence from trusted sources like the Institute for Luxury Home Marketing, Wealth Engine Wealth, Unique Homes and Top performing Real Estate professionals in the field. And since they come out twice a year, the data is always fresh and relevant, making it a reliable tool at your disposal to demonstrate your luxury expertise and knowledge in a variety of ways that I'll walk through now. One of the most impactful ways you can harness the power of the Trend Report is to customize it. The customizable Trend Report is available right in Marketing Center. As you can see here, there are templates available for both print and digital formats and both allow you to personalize the front and back covers with your name, title and contact information. Then from there you can print physical copies through Express Docs or publish it on the web to share it digitally with your clients via email or social media. It's an extremely simple yet powerful way to align yourself with the luxury brand and display your expertise whether or not you're already certified as a luxury property specialist. Our social Media team also creates beautifully designed assets that highlight key trends and insights from the report. These are also available in Marketing center and can be customized with your information before sharing directly to your social platforms. It's another great way to ensure that you're consistently incorporating engaging, luxury oriented content into your social media posts. Social Media Team also creates beautifully designed assets that highlight key trends and insight to continue to position both yourself and the brand as leaders in the luxury space from the report. These are also available in Marketing center and can be customized with your information before sharing directly to your social platforms. It's another great way to ensure that you're consistently and in addition to the static assets, we also offer customizable social media videos that promote the Trend Report. They're accessible in the custom video tool via Marketing center where you can add your contact information to the end card and then share to your channels. It's just another easy, yet high impact way to enhance your personal brand through the Trend Report. Additional resources related to the Trend Report can be found right on the main page of the Global Luxury section within Depth Desk. Again, this impressive piece not only helps you position yourself as a luxury expert, but also serves as a meaningful touch point to engage with your clients throughout the year. We're very excited to announce that the Mid Year Report, which is the companion piece to the Trend Report, will be released next week. And then following the release of the Mid Year Report, we will also be rolling out additional promotional assets and customization options like with the Trend Report. The Mid Year Report will be completely free to customize and share digitally, so be sure to take full advantage of that and all of the resources available to you. Moving on to some of our strategic program partnerships, I'll start with Wealth Engine Wealth Engine is a robust prospecting platform that provides access to detailed Data on over 100 million individuals across the US with real time insights into both lifestyle and wealth indicators. The data from Wealth Engine is designed to replace static lists and provide a higher likelihood of reaching the ideal client by allowing you to curate extremely targeted lists based on specific buyer profiles. Luxury property specialists receive complimentary access to this tool along with 1000 complimentary credits per year, making it a strong piece of your global luxury pitch. It demonstrates to your clients that not only do we have the reach to connect with the global buyer pool, but we also have the tools to strategically target the most qualified prospects, ensuring that our time and resources are invested where they matter most. Wealth Engine profiles, as I said, contain information on an individual's net worth, income, assets, real estate, stock holdings, charitable contributions and other financial related data as well as detailed demographic and lifestyle information enabling you to tailor your outreach and take a strategic approach and beyond its power as a prospecting tool, Wealth Engine can also be an invaluable resource when preparing for client consultations. By researching your prospective clients in advance, you can gain a deeper understanding of their priorities, interests, preferences and what messaging is likely to resonate most to make your interaction more informed, more personalized and ultimately more impactful. Wealth Engine holds monthly training and Q and A sessions on their platform. So you can find the training schedule and registration link along with the program agreement form in the Wealthengine FAQs document document on desk and we will share that link to the document at the end of today's presentation. Please also note that while Wealth Engine is not a Coldwell Banker owned tool, they offer direct custom support for all CB luxury property specialists through our exclusive partnership. Another powerful tool that we're proud to offer through the Global Luxury Program is our partnership with Concierge Auctions. The strategic relationship between Coldwell Banker and Concierge Auctions allows affiliated agents to represent extraordinary properties together with the leading global marketplace for luxury real estate auctions. Through Concierge Auctions, your listings gain access to an elite network of high net worth individuals with a proven track record of record setting results and the prestige of working with the largest luxury auction platform globally. This partnership is especially valuable for unique or high end properties that may benefit from a more targeted, time sensitive marketing approach. You can find more information about this relationship, including client facing materials and training resources on desk and again we'll be sharing that with the key links at the end of today's presentation in the chat. Moving forward to our web Partners Luxury Presence Luxury Presence is an award winning real estate marketing platform serving over 15,000 agents, teams and brokerages worldwide. Through our partnership, all Coldwell Banker agents have access to exclusive design templates and preferred pricing for both personal and property websites, providing you with an excellent opportunity to elevate your digital brand in today's market. Your website very well may be the first impression a potential client will have of you, so it's essential that it reflects a high end, professional, luxury oriented image. While all agents do have access to a free Moxie website through Coldwell Banker that can be Global Luxury branded for luxury property specialists, our partnership with Luxury Presence offers just a little bit more of a premium option for anyone looking to take their online brand to the next level with with modern designs, intuitive navigation, strong SEO, performance IDX integration and ongoing support to ensure that your site remains optimized and up to date. There's a robust section just for Luxury Presence on desk with additional details, sample websites and pricing information, so we'll of course share that link at the end of the chat as well Today.

Now I want to shift back to Coldwell Bankers In House Tools. We have some great tools available and I want to highlight how you can leverage our existing platforms to elevate your luxury marketing. Many of our company applications and print vendors offer customizable Global Luxury branded assets created by our team with compliance in mind. These materials are ready for you to seamlessly personalize and integrate into your own marketing strategy, saving you time while also maintaining a polished brand aligned presence. Beyond the listing presentation materials that we reviewed earlier, Express also carries a wide range of additional Global Luxury branded print collateral. This includes stationery, business cards, postcards, brochures and more. Truly everything you need to incorporate Global Luxury into your print marketing and it's all conveniently located in a dedicated Global Luxury section within Express Docs. Similarly, as you saw throughout the presentation, Marketing center is a fantastic resource for accessing and customizing your branded materials, including existing program assets such as the seller presentation and trend reports, as well as that more individualized content such as property brochures and social graphics. You can really use this as a one stop shop for all of your marketing materials. To view all the Global Luxury assets available in Marketing center, you'll simply filter by Cobell Banker Global Luxury under the campaign dropdown on the left hand side and then refine your search further to find exactly what you need. It's another quick and easy way to ensure your marketing remains consistent, professional and brand compliant. Moxie Works and Prospect Square also offer both a variety of global luxury templates and shareable formats. These include customizable E Blast for listing promotion as well as preset drip campaigns, highlighting program benefits and updates to help you maintain consistent client communications with that luxury branded messaging for your signage needs. Our approved and compliant Global Luxury Listing and Open House Signs are available to purchase through D Sign and Low End, both of which can be accessed via desk. As a reminder, any agent can display global luxury signage for a property that meets the price and character requirements regardless of their certification status. However, certified agents have the added benefit of being able to order customized panels featuring their name and contact information, while non certified agents may only add personalization to the sign riders. So just keep that in mind when placing your orders as to not potentially delay the process. And if you're looking to make a lasting impression with some branded swag or a thoughtful closing gift, visit TheColbellBankerStore.com Here you'll find everything under the sun from apparel and accessories to golf balls and gift items, all featuring that classic global luxury branding. It's a great way to reinforce your brand presence and also leave a memorable touch point with your clients. Now I'll pass it back to Tori.

Thank you. So just to wrap things up, we want to leave you with a few of our top resources and recommendations to help you get the most out of the global luxury program across every aspect of your business. The Program Resources Brochure is a comprehensive guide that outlines where to find global luxury assets across all of our platforms and tools, making it great starting point for getting acquainted with the program. So whether you're looking for marketing templates, training links or branding guidelines, this brochure serves as a centralized reference to help you navigate everything that's available to you. The Luxury Property Specialist Guidebook is an essential tool for tapping into the program's capabilities as a certified agent by offering a step by step guide of top recommendations for promoting your certification and maximizing program benefits. The LPS Guidebook is a great tool for both newly certified agents wondering where to start as well as for experienced specialists who want to ensure that they are staying aligned with best practices and opportunities. And as we mentioned, our Global Luxury Marketing team is always working to develop new tools to support your success and we're excited to introduce the brand new Global Luxury Listing Checklist. This resource is designed to help you strategically market your luxury listings and leverage the program's offerings at every point of the listing process by outlining key actions and best practices to ensure your listing receives the exposure and positioning it deserves within the luxury space and to access this checklist, just connect with your local marketing team and also stay tuned for an expanded luxury listing guidebook that will be launching soon. Coldwellbankermarketing.com provides a central hub for you to access all additional support offered by the field marketing team, including links to the marketing catalog. Next available Appointment Additional live workshops, social media resources and more Just note that this website is not specific to the Global Luxury program and it is most useful for agents who are looking for some more technical or product specific support. We do know that this was a lot of information to take in at once, which is why we're so excited that this is just the beginning. Again, this is just the first in a series of additional topic specific workshops that will be rolling out in the coming months. So this was just a foundational source for you to get kind of an idea of everything that we have available before diving into everything a little bit more specifically. So if you couldn't take it all in today, don't worry. We know that we offer a wide range of resources and while that is a tremendous advantage, it can also feel overwhelming at first. So as you begin to process everything that we've covered today, we encourage you to be strategic in how you move forward. So start by narrowing it down to just just two or three key takeaways from today's session to explore and implement, whether that be customizing your own trend report and marketing center, registering for the Luxury Property Specialist certification course, ordering your Black Box kit, attending an upcoming Wealth Engine training, or blocking your calendars. Now to attend our future workshops. And as I mentioned at the very beginning of this presentation, it's also a great idea to spend some time exploring the Global Luxury section on Deck Desk. While we will be sharing many of those key links in the chat for your convenience, there's much more to discover there. So we highly recommend familiarizing yourself with that section and the available resources. And just remember, you don't have to master everything all at once. Start small, stay consistent, and lean on your luxury marketing team for support along the way.