Tony Stark PolicciCopywriter and direct response marketer

Day 12 of 99 -No one cares how much you know...

Name: Day 12 of 99 -No one cares how much you know...
Uploaded: 2015-01-17T05:25:04+00:00
Duration: 1 min 43 s
Channel: Tony Stark Policci
Description: In this diary‑style monologue recorded at a church gathering, the speaker (Diary) reflects on the familiar saying, “Nobody cares how much you know until…

17 Jan 2015 · 2 min

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1:43

In this diary‑style monologue recorded at a church gathering, the speaker (Diary) reflects on the familiar saying, “Nobody cares how much you know until they know how much you care.” He oscillates between affection and irritation for clichés, ultimately appreciating this one because it captures his frustration with people who are intellectually impressive yet emotionally distant. He cites examples from his own circle—particularly in marketing—who are “big brilliant heads” with “stone‑cold hearts.” Acknowledging this, he reaffirms his personal commitment to care, hints at an upcoming “life mission” he will announce later, and closes with a casual sign‑off.

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Hey, so it's diary entry day number 12 of 99. Right now I'm at this meeting at this church, and there's a lot of people just kind of milling around talking to each other. And I heard a cliché here tonight that I've heard before, which is, "Nobody cares how much you know until they know how much you care." And how do you feel about clichés, Diary? I, I Sometimes I love them and other times I detest them. But this one I kind of like. I like it because, you know what, it's easy for me to get judgmental about people if I think that they're just a talking head. If I think that they are pontificating. If they are filled with head knowledge but their heart is hard as stone. Oh, hey, I just burped. That was cool. And I know a few people like that. I'm close to a few people like that. There are people in my immediate circle of marketing influence who are like that. Big, big brilliant heads. Stone cold hearts. So I don't know. I don't know what I'm going to do with that, but my commitment is to care. I've got a life mission. I'm gonna share that coming up soon, not tonight. Have a great weekend.