37. Why Deadlines Create Breakthroughs (My 48-Hour AI Film Challenge)
28 Aug 2025 · 6 min
Tony Soriano made a 1-4 minute AI film in 48 hours using his headshot and AI-generated backgrounds. He argues that real deadlines force completion where procrastination otherwise wins, and urges listeners to set their own short, concrete challenges like a 2-hour or 2-day task.
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My wife says this intro sounds like a conspiracy mystery, so I'll stop that voice and tell you this show is for you to get you on the track you want for your life. I'm going to share encouraging educational content, hopefully entertaining, that will help you direct your life. Okay, welcome to a special podcast episode. It is 4:58 AM for me. That is super early. Did I wake up this early? No, I actually have stayed up all the way till 4:58. I haven't done this in so long, but there is a valid reason. Oh, and if you're new here and you're wondering who the heck is this guy staying up till 5 AM on a podcast, I'm Tony Soriano. I'm your humble host. I'm a keynote speaker, a leadership coach, And I'm a film director and I love magic. So welcome in. I hope you enjoy this episode. As I joined a 48-hour film contest, but not just a regular one, a very different new AI film contest. I decided to do it last minute and I didn't get the brief until 9 a.m. on the Saturday, and now it is Monday. 5 AM about, and it's due at 9 AM. Right now I have not submitted it, but I'm about to do it. I'm exporting it. I put in a lot of work. A tremendous amount of learning went into this 48 hours, and I'm proud. And the reason why I'm really sharing you this is because it's interesting. I haven't— Made a film for about 6, 7 months. I made a short scene about 6, 7 months ago, not really a full film. And guess what? When you put a deadline on something and you make it urgent, you can get it done. And in 2 days, I have this really, really interesting— in a way, to me, it is magnificent because I did not go out and film anything. This is an AI film contest. So it's the first time I've ever even used these AI technology skills. And I have to say, it is astounding. It is crazy. It is creepy. It is fun. And I didn't leave my house to film something. I superimposed one of my headshots That I have for my acting. And then I created backgrounds. I had myself move. I used my own editing, of course, my own skills as an editor with adding sound effects and all that. And again, this is a testament to something new and a testament to getting something done in a short time. If you check this out, it's on my YouTube channel. Please subscribe if you haven't subscribed already. Check this video out. It's only a minute and 30 seconds. Maybe closer to 2. And the parameters were a 1 to 4 minute film. And I urge you to check this out. And then I believe you might be thinking, wow, you did that in 2 days. This is pretty incredible. And I want that to inspire you. Sometimes when we shorten the windows, you get more done and you actually can follow through. We have to figure out how to have real deadlines. I was just watching this beautiful TEDx by— what was his name? Rick Urban. And he was talking about the procrastination people. Sometimes I'm one of them. And you may be a procrastinator, you may not. But it is interesting that these moments when we get things done, there's a few ways that happens. One, if there's a true deadline, the procrastinator will wait until, oh my God, all hell is gonna break loose, let me get it done, and then they do it. And that's okay. They thrive sometimes like that. And then there's the other side. This is where a lot of people live, and all of us in some areas of our lives, we don't have a real deadline. So our dreams, the things we care about, the things we want to do in life, it almost seems like, well, I have the rest of my life to do it. I'll figure it out. But we won't. If you don't have a deadline, we won't. And I want you, listener, I want you to think about how you can make a deadline more real. I think when you tell someone you're going to do something, it helps. When you put it in the calendar, it's going to happen. But if you don't, it's just a dream, it's just a fun la-la idea. But you'll be talking about it into your grave, and that's no way to live this beautiful life. You have a life worth watching, and it's time to direct your life. This is a super short episode because I gotta get some sleep, but I don't want to go to sleep before I upload this. I just figured, let me create a little podcast for you right now, this episode, and just sprinkle some creativity your way, sprinkle some deadlines on you so you can do something. And it doesn't have to be the biggest thing in the world, but if you make this coming week a challenge, do something like a 2-hour challenge to create something or do something you wanted to do, or do the 2-day challenge, but make it small, make it tight so you can actually push yourself with a real deadline. Share it with your friends, post it on social media, and have fun with it. Please let me know. Follow me on Instagram. Tag me. I'm at Tony Soriano. Let me know what you're doing, and if you like this episode, please share it with someone. It means a lot, and that's it. I need to get some sleep. So now it's time for me to direct my life into the bed, and it's now time for you to direct your life and live well. Thank you so much for listening.
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