Direct-response marketing is the most profitable path for new marketers because you can track results and charge fees based on revenue generated. Start with Instagram, Facebook, and Google ads that drive immediate, measurable actions like sign-ups or purchases. The speaker claims he ran nine-figure campaigns from his basement with just a laptop.
Yo Tanner, what's the best way to get started with marketing? Welcome to Day 1 of Ad School. Today you're learning about direct response marketing. When you think of a successful marketer, you know, the guys creating generational wealth, they're all direct response marketers. We'll be going through more specific direct response tactics in a future video, but all you need to know now is that if you want to make real money, it's direct response marketing you're going for. So what is direct response? Direct response marketing is advertising trying to get a response from prospects in the form of a sign-up, subscription, or a purchase. Now let me ask you a question. What was last ad you saw? Did it ask you to take an immediate action or buy something? If so, that was a direct response ad. Direct response marketing is only as effective as the results that you can measure. This is exactly why direct response marketers make so much money. When you can track that you generated $100,000 for a business, how easy is it for you to charge $10K? Freaking easy. This is what makes direct response so fun as well. You're constantly tweaking and testing new ideas to get a more positive response in the form of signups, sales, etc. from your audience. The better you are at generating a positive response, the more you charged for your expertise. So where is the best place to launch your direct response ads? Because measuring your results is so crucial, platforms that measure best are Instagram, Facebook, and Google. They've got the best reporting, making direct response marketing easier than ever before. This is exactly why things like branding, billboards, PR, radio, TV, SEO, or print, in my opinion, is a gigantic waste of time and a scam for new businesses. Now here's the best part. I've created and launched campaigns for 9-figure brands literally sitting in my underwear in my basement. All you need is a laptop and the know-how. There are no other barriers to entry. And that is the first day of 100 Day Ad School. Tomorrow we're gonna be talking about the scam of branding.
