A good ad hook does two things at once: it grabs your ideal customer and filters out everyone else. It works by hitting emotional triggers like insecurities and frustrations, then teasing something shocking or surprising. The hook pulls in the right people and lets the wrong ones scroll past.
Who remembers this from high school? Dude, check this out. Oh my gosh, it's so important. Hey class, so the great thing with the— Ah! We add these 3—
Ah, make it stop!
Ah! We multiply that by the square root of your mom. Ah! This is exactly what your hook should do in your ads. Send a message that hits your ideal audience so hard that they can't help but notice and lean in, while everyone else, the people that aren't your ideal clients, just go about their day. Most people only think of a good hook as a way to capture interest, but a great hook will also act as a filter, filtering out the people that aren't your ideal customers. So what goes into making a great hook? You tap into your customer's biggest emotional triggers. These would be insecurities, frustrations, secret wishes. A great hook also teases something irresistible. Think of a shocking stat, a surprising truth, or a juicy promise, making your ideal buyers experience an instant pull, wanting to know more. That's day 14 of 100 Day Ad School. Tomorrow we'll break down how to keep their attention once you've rung that bell in their heads. Stay tuned.
