Marketing acronyms like ROAS, AOV, LTV, CPC, and CPM confuse newcomers the way a Mexican market overwhelms a first-time visitor. The presenter breaks down what each one means and offers a free glossary if you comment "dingus".
Chapters
All right, picture this. You walk into a packed Mexican market. You're hungry, excited, and ready to try something new. But then you start seeing labels you don't recognize. Raspados, Elotes Locos, Fruta Picada, Diabolito. What's the difference? It's not that the food isn't amazing, it's just that you don't know what you're looking at. And when you don't understand the terms, you hesitate. That's exactly what it's like getting into marketing and hearing things like ROAS, AOV, LTV, CPC, CPM. Ultimately, you want to grow your business, but you're not an expert marketer yet. You want to grow your business, but you're stuck at staring at an ocean of abbreviations and acronyms. Might as well be Chinese. That's why I've created a comprehensive, simple glossary that breaks down all of the marketing lingo and acronyms that us marketers throw around to make us feel smart. Because let's be honest, we're all compensating for something. Anyways, comment the word dingus down low and I'll send the glossary right over to you. This is another lesson from Mad School. I need you to follow along now if you're going to keep up with this later.