Meta and Google aren't competitors but work together in a full-funnel strategy. Meta creates demand through interruption-based ads in feeds, while Google captures it when people search. Running only one leaves money on the table: Meta builds awareness without converting, Google converts without building demand.
Should I be running ads on Meta? Should I be running ads on Google? Which platform is best? Most marketers test Google and Meta like they're rivals. It's like you have to pick a side or something. That's like asking, should I breathe in or out? You need both or the system breaks. These platforms aren't interchangeable. One creates curiosity, the other captures intent. And that's why Meta and Google aren't competing platforms. They're complementary systems that work together. Now, here's how they break down. Meta is what we refer to as interruption-based. You're showing up in someone's feed while they're doing something else. You need to stop the scroll, build curiosity, and then plant the seed. That's also called top of funnel. It's based on volume, it's scale, but it's not always where the sale happens. Google is what we call intent-based. It's buyers raising their hand and saying, I'm looking for this right now. They might be searching your name, they might be searching your offer category. Hey, they might just be typing in best insert restaurant near me. If you're only running Meta, you're going to be creating demand but not catching it. And if you're running Google, you're catching intent, but never building it. But when you run them together, Meta builds curiosity, Google captures action. Now you have a system that works at every stage of the buyer journey. This is day 37 of the 100 Day Ad School. Follow so you can learn the exact system of how I run both of these platforms at scale.
