A three-audience retargeting framework for Meta ads: show testimonials to people who saw your ads, urgency to cart abandoners, and reassurance to checkout quitters. The presenter claims this approach has generated millions in revenue and can double ROAS overnight.
If you did this in real life, you'd get a restraining order. Imagine following someone around whispering, hey, you looked at my product, you left it in your cart, you almost checked out, and then you just keep poking them over and over and over again until they eventually buy. That type of behavior would be unhinged, but in marketing, that's what we call retargeting, and it works like crazy. Retargeting is showing ads to people who've already interacted with you. So here's a simple retargeting strategy that I've used to generate millions of dollars. Copy it. People overcomplicate this. All you need to do is focus on 3 different types of retargeting audiences and then customize the content to show them. First, we need to go create the retargeting audiences. To create these audiences, we're going to go into your Meta Business Manager account and create 3 custom audiences. The first custom audience is for specific viewed content. We're going to expand this to include everyone that has viewed your ad content or your social media posts within 30 days. The second audience is for add to carts or lead conversion events. We're going to set this to include anyone that has taken these actions within 14 days. The third audience is the initiate check Checkout audience. These are the people that were the closest to becoming customers but decided to bail at the last minute. If you're not running an e-commerce offer, you can consider the initiate checkout audience as the people that have sat for a close or even received a quote for your service but haven't decided to move forward yet. Now, step 2, let's customize the content that we're going to show to each of the behaviors. All you have to do is create one single retargeting campaign followed by 3 ad sets. The first ad set is for the first custom audience, the viewed content audience. We're going to hit these guys with testimonials. Testimonials, benefits, and reviews. The second ad set is for the cart abandoners. All we're gonna do here is create urgency or offer a bonus to take action. The third ad set is for the checkout bailers. These people know the most about you and your offer, but they haven't bought yet. So all we need to do to this audience is answer objections and give peace of mind, overwhelm them with reasons to do business with you. If you do this, you're going to be a better advertiser than 99.9% of businesses because your retargeting ads will be contextual and fine-tuned to the 3 biggest types of traffic and engagement. Literally implementing this one strategy can double your ROAS overnight. That's day 39. Tomorrow we're diving into lookalike audiences, essentially how to take your best buyers and then let Meta find thousands more just like them. Give me a follow.
