Successful online businesses start with solving a painful problem in a unique way, not chasing cool ideas. Your value proposition is the pain you solve and how distinctly you solve it. That directly determines your price and revenue potential.
If you're asking yourself these questions, you'll never make a cent online. Welcome to day 4 of Ad School. Today we're talking about value propositions. Here are the questions. I'm sure you've heard these before. What's a cool business idea? What's a new product that no one has ever thought of before? Just stop it right there, homie. You're going down the wrong path. The only way to get a business off of the ground is to ask yourself, what is a problem that needs solving? How can I solve that problem? And how can I solve this problem in a way that no one else can? That is what we call a value proposition. Your ability to generate value is your ability to generate revenue. The more pain a problem creates, the more you can charge. So pick painful problems. Now that's day 4 of Ad School. Tomorrow we're putting everything together that you've learned and talking about the 5 stages of awareness. See you there.
