For customers who already know your product exists, skip the education. Show proof with testimonials and results, make signup dead simple, offer a strong introductory deal, and guarantee it risk-free. This formula works across any industry when your prospect is ready to buy.
She just ditched you for a man in finance, trust fund, 6'5", blue eyes. Well, hold up now. Rumor has it she has a sister that's even hotter who's about to come back from her semester at Roast Beef Technical College. Her plane lands in 1 month, but there's just 2 big problems. Your moves are bigger than hers. Screw heartbreak. The body built by Hostess. You've got to find the right place to pump iron if you're going to have a shot at love again. Right now, sitting behind your laptop with dusty Cheeto fingers, you're in what we refer to as the product-aware and most-aware stage. You need answers to this question: which gym will take me from fat to fit the fastest and the easiest? Now, the answer is simpler than you think. It's the gym that shows you proof. It's the jacked people walking out as you walk in. It's the hundreds of positive testimonials, shiny new gym equipment. It's the gym that makes it easy for you to sign up, pass you a one-page form, not a massive contract and a matrix of confusing fees and options. It's the gym that gives you a sweet introductory deal, 50% off your first 3 months, free Free workout plan and complimentary training. And it's the gym that gives you peace of mind with a guarantee. You get a week free trial before you start paying. So what's the big takeaway here? Well, when it comes to the product aware and the most aware stage, it doesn't matter the industry, the product or service. If you can show proof, make it easy to check out, offer a nice discount and give a guarantee, you can sell practically anything to anyone while they're in this mindset. So that's day 9 of 100 Day Ad School. Follow me to see day 10 and most of all, share this video with someone that needs to get their marketing in shape.
