Day 51 of 100 Day Ad School covers editing UGC ads on your iPhone. Cut the fluff, add captions for silent viewers, use pattern interrupts to keep attention, and include a clear CTA. CapCut and InShot work fine.
Your ad doesn't need a studio. It needs attention. If you've got a phone and 20 minutes, you're one good edit away from turning scrolls into sales. No excuses. So here's the play. Number 1: Cut fast. Trim all of the fluff. Every single second in that edit has to earn its spot. If it doesn't move the story forward or keep the viewer locked in, it's dead weight. So cut it. Make sure you add captions. Most people watch with the sound off. If your message isn't on screen, they're gone. The next thing: keep the energy unpredictable. You need a pattern interrupt. Something to snap attention back every few seconds. Come in, throw in a quick cut, drop a meme or emoji. It doesn't matter really what it is, as long as it breaks the scroll trance and makes them look again. And when it's all done, don't just vibe out. Tell them what to do. Clear CTA, click the link, follow for more, get yours now. If you don't ask, they don't act. CapCut, InShot, iPhone, you already have what you need. You don't need an editing team, you need urgency, simplicity, and the guts to ship it. Because that one scrappy UGC video you almost didn't post, that could 3x your ROAS overnight. So that's today's 100 Day Ad School. Follow so you don't miss the next one, and send this to the friend that's still blaming the algorithm instead of their edits.
