Instead of fake scarcity tactics, release products at random times to keep customers checking back. Unpredictability creates real excitement and exclusivity without annoying people with countdown timers and limited-stock pressure.
Scarcity is a marketing tactic that's as old as time. What you need nowadays in 2024 is surprise availability. And here's how it works. Drop your product when no one expects it. This is going to keep your audience on their toes. They never know when you're maybe gonna do something completely different or radical, so they're always gonna be following you and engaging with you. And lemme just tell it to you straight, people are sick of the limited time, limited pricing, limited availability while supplies last bullcrap. But the great thing about surprise availability is that it makes 'em feel like they're part of something special, something unique. And they're actually gonna be buying and supporting your business more as a result of it. The real reason why this works is 'cause it's not fake scarcity, it's real unpredictability.
