A founder pitches a desk that folds into a skate ramp for lunch breaks. Speaker B explains why this "What if?" premise works as a founder-story ad, showing how novelty and narrative hook an audience.
Why don't people skate on their lunch breaks? Because there's no desks that fold into ramps. If you had that, then like tons of people would be skating at their lunch break.
Woo! Is that an actual product? Either way, I'm super intrigued, and this is a kind of a really cool angle for a founder's story ad or a founder's story piece of content. Starts with the question that most businesses start with. What if? Why? Imagine if? That's honestly how most businesses start.
And so it's great because it has the guy who came up with this amazing skate desk. I respect the grind, bro.
And he says, hey, why don't people skate during their lunch break? Because they don't have a skate ramp on their desk. And he went about making it and then he shows how he made it. So I think this is a really great example of a piece of founder story content, telling a story in a creative way that engages and captivates your ideal customer.