A speaker argues that silence kills brands in today's market. Competitors win by being constantly visible and loud, and businesses that hesitate to be pushy or eccentric get outshined. Attention is currency now, and the quiet approach is dead.
Your competitors are louder than you. They're in people's faces everywhere all the time while you're too busy worried about being too pushy. Newsflash: quiet doesn't win. In today's market, attention is currency. So if you're not willing to make noise, be seen, be heard, try eccentric campaigns, and yes, sometimes annoy people, your competitors are going to keep beating you over and over and over again. Silence isn't golden, it's a death sentence for your business.
