Meta lets advertisers upload customer email addresses or phone numbers to target people across Facebook, Instagram, and WhatsApp. The platform matches those identifiers to user accounts and uses historical behavior data to predict what they'll buy. You don't need to find new audiences because users have already given platforms the data to do it.
What was the question back here? How do we target the audience? How do we find and identify them? Okay, great. We actually don't have to go out and find the audience. Now here's what's crazy. Whether you guys knew it or not, if you had a social media profile, you essentially, you forfeit your rights to your data going back to the very inception of Facebook, Instagram. And based on all of those behaviors and your historical data, they can literally predict exactly what type of things you are interested in, what type of products you are willing and kind of ready to buy. We can literally take that customer data, we can download it into what's called a CSV file. We can upload that in the backend of Meta Business Manager. And what we can do is as long as there's an email address or phone number of another profile associated with a Meta account, Facebook, Instagram, WhatsApp, we can literally put those people into a pool and show our ads to them.
