Define your audience in detail, then craft messaging that speaks to their specific problem. Meta and Google's AI will match your ads to the right people based on that messaging, even though you don't get direct access to their user data.
How do you target my target audience? What's that process like? Well, first thing is we gotta figure out the profile. Yeah. Okay. Then we gotta go create a marketing campaign and we gotta create the marketing messaging, like the headlines. What is the problem that we're trying to solve? I actually recommend that you go spy on your competition. Go identify who are your main competitors, what are they doing? Try to analyze their marketing. Can you do that? So do Meta and Google have a database of people that are K-12 librarians? Oh, of course they do. They have data on everyone. Now they don't give us direct access to that. We couldn't, for example, go in there and log into Meta or log into Facebook and pull a list out. But what we could do is if we understand the marketing messaging of other people and we actually are clear on that for ourselves, we can create messaging and ads that are gonna speak directly to these individuals and these people. And as we launch and we publish this, that AI's gonna match up with the K through 12 librarian and then they're gonna put that person right in front of your ad.
