96% of marketers say videos should be under 10 minutes. Grab attention in the first two seconds. Most prefer videos 1-3 minutes long, though 30-45 second ads often perform best. Make one longer video and cut dozens of short versions from it for testing.
Under 10 minutes? Oh my gosh, this is pure stupidity. 96% of marketers agree that the optimal length of a marketing video is under 10 minutes. If you can't describe exactly what you do and capture attention within 2 seconds, you're screwed. And here's the other thing: 36% of video marketers believe that the optimal length for a marketing video is between 1 and 3 minutes. 27% say the optimal length is 4 to 6 minutes. 15% say it's 7 to 9. Where are they getting these stats from? We are seeing that if you can't create marketing content that's powerful, that's concise within 30 to 45 seconds or less, your ad's not going to perform. You should be able to pull out dozens of different creative iterations from that 10-minute video that you're able to then leverage and rapidly test.
