Two founders clash on launching an apparel brand. Speaker B pitches voting in a Facebook group and fake scarcity to trigger FOMO. Speaker A pushes back: likes aren't sales, limited runs don't scale, and you need paid ads to build a real business.
Listen, if you want to start a t-shirt or an apparel brand, this is definitely not the way to do it.
So I can give you the play to like sell out of everything. You post in the Facebook group or wherever you guys have like a community, they vote on design and/or color. So when they vote on it, they're like already committed to actually buying it. And then if you get like 50 comments, only buy 20. And then when you release in the Facebook group, my favorite thing, like, comment, charge my card to buy one. And then in like 30 seconds it's sold out, then you go sold out and turn off comments and they go —And that's how you create like supply and demand economy inside the gym.
Okay, timeout, timeout, timeout. Somebody voting on a shirt design they like does not actually mean they've bought in and are going to become a buyer. What turns somebody into a buyer is actually when they give you their credit card and they buy something. So don't mistake likes and comments and engagement as actual banked sales. Dangerous to do so. —Danger, Will Robinson, danger. The second thing here, he's talking about creating a chasm between supply and demand. I like that. But he's talking about selling out of 20 shirts. The much more scalable thing to do is to use paid ads to actually take this to the masses. Listening to advice like this isn't going to get you anywhere.
