Build a landing page with one clear goal and one call-to-action using ClickFunnels. Focus on conversion-rate optimization, a powerful offer, and social proof to turn clicks into leads or sales.
So let's talk about the how on landing pages. Well, first and foremost, clearly define your campaign goal. We don't want there to be multiple calls to action. So you wanna have one landing page for every single type of campaign, for every single type of call to action and offer that you are driving traffic to. The next thing you guys gotta do is pick a landing page builder. We like to use one called ClickFunnels. I recommend that you guys look into them. The next thing that you wanna do is create a compelling design. I would recommend you guys go and look into CVR, conversion rate. There's certain things that you can do in marketing best practices to ensure that for every single click that you get on the page, you're maximizing your opportunity and outcome of that click turning into a lead, that click turning into a customer. And then once again, provide a powerful offer. And one of the ways that you can do that is you can build trust with social proof. So if we go back and look at this landing page that we built here, there's so much social proof on this landing page that when you guys saw it, you're like, I have to participate. This thing looks like it's the real deal.
