A business owner selling regulated products like psilocybin can't advertise directly on social media. Instead, talk about the problems your customers face publicly, then move them to a private webinar where you can discuss the product freely.
I get asked all the time by business owners that have regulated products what to do to acquire customers if they actually can't get their ads and get their products online. Here's a secret that I told a prospect in a recent call. If we directly come out and say, hey, we're going to help you learn how to microdose psilocybin, we're going to get shut down. If we're talking about alternative medicine and we talk about, hey, if you're struggling with this, if you're struggling with that, right, and we get more crystal clear on what the problems are that your ideal customers and clients are facing, and then we take them off of the social media platform or off of the site and behind the scenes on our own webinar, we can say whatever we want. The key is, is how do you be an early adopter? How do you be more creative? How do you focus more on the messaging being the pains and the problems and the, and the ideal solution outcome that your ideal customers are looking for?
