An agency head argues AI can replace human workers in marketing roles at a fraction of the cost. A year ago they'd spend $30,000 monthly on copywriters and strategists for lower quality output. Now AI produces ten times more work for far less money.
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Human beings, we're expensive, we're slow, we're unreliable, and realistically, we are imperfect people. We make mistakes all of the time. Well, AI isn't any of those things. AI is literally perfect. When I say AI, what am I referring to? I'm referring to any technology that can realistically replace a human being. So what it's replaced for us, a copywriter, Marketing strategist, video scriptwriter, SEO, an entire SEO marketing team. A year ago, for us to get not even a fraction of the quality, we would have had to employ at least $30,000 a month in payroll for our agency. So we're able to literally do 10 times the amount of work, and we're able to cut our costs.