A marketer tells aspiring entrepreneurs they won't make money without a concrete product or service to sell. He walks through four steps: pick what you're selling, become an expert at solving a specific problem, write messaging that lands, and nurture customers relentlessly.
The questions you're asking right now, I can almost guarantee you, you're never gonna make money in this space. Okay, so then you tell me that, what am I supposed to be making? What do I do? Well, the first thing you got to do is you got to go figure out a product or a service that you want to market. Are you gonna go set up an agency? If so, then your product is your service. You're going to perform marketing for other businesses. Is there a pain that you know how to solve really well? Is there a product that you're going to create that actually alleviates a pain? Whatever it is, focus on that first. Once you're really good at knowing how to solve the pain and knowing what your ideal customer wants, then find creative ways to communicate that message. Then nurture the crap out of your customer.
