Adding a pay-in-4 option cuts cart abandonment by removing price resistance. Customers split purchases into four interest-free installments while you get paid upfront. PayPal, Klarna, and Afterpay all offer this, and Afterpay is already on Gap, Lululemon, and Anthropologie.
So you're getting people to your website, they're clicking on your ads, they're checking out your products. You think that they like your products, but you've noticed that your cart abandonment is just going up and people aren't quite converting the way that you want to. Here's the number one thing to try before you start making crazy tweaks and changes to your landing pages and your ads. And I bet you it's going to help you get the results that you want easier than anything else. Pay in 4. With no additional cost to you, you can allow your customers to split their payments into 4 interest-free, no late fee payments. The first one is PayPal. They have 4 pay option, that is definitely the way to go. The next tool is Klarna. Put the cost, pay in 4 interest-free payments. And what's interesting is that these all offer a pay-in-4 option. And after we've tested the pay-in-4, this one works the best. And here's the best part, you guys can still get paid up front for this. It's no additional cost to you. This means that one of the biggest factors that leads to abandoned cart rates, also known as price resistance, isn't even a thing for you or your business anymore. Lastly, there's a really great tool called Afterpay. I highly recommend this tool. It's picking up tons tons of traction. You can see stores like Gap, Free People, Anthropologie, Lululemon all use Afterpay. If you found this video useful, like and follow for more business and marketing tactics.
