A founder pulled money from the S&P 500 and poured it into their own business instead. They argue that passive investments are like throwing stuff at the wall, but spending on ads and growth you control actually works. The returns depend on you, not the market.
I did it, guys. I yanked all of my investments. I don't have any other outside money into any other outside investments that I can't control. Why did I do this? Well, I sat down with one of my mentors and he said, listen, as a business owner, the number one thing that you should be investing into is yourself. And I completely agree. Your investments in the S&P 500, wherever you have them, or in other businesses, you're literally just throwing stuff at the wall. And it's hilarious to me that business owners think that spending money on ads is too risky, or spending money on their business to invest themselves is too risky. We need to, as business owners, invest into our businesses because we can actually control the outcome. It is ludicrous for you to not be investing in your, yourself and spending money on ads to grow and build and scale your business. That's the only thing that you can truly control in your life. The only investment that's going to yield a return that you can control.
