A marketing equation: copy plus creative plus call-to-action, multiplied by consistency, equals cash. Consistency means repeatedly hitting your ideal prospects with the same message and offer. Paid digital ads do this most reliably.
I hate math. I've never seen a math problem that actually makes me money. This one does, so I like it. Copy plus creative plus a CTA times consistency equals cash. Now here's the caveat. Consistency is the ability to put our copy, our creative, and our offer in front of our ideal prospects more frequently. And our ability to do that is directly tied to our ability to create cash, to create customers, to create revenue. Now regarding consistency, I've talked to a lot of you. The best way to get in front of your ideal prospects consistently is through digital marketing, paid ads. Why? We can maximize our ad budget. We're not wasting money on people that aren't realistically interested in our offer or our product.
