A presenter uses a dollar-bill game with audience members to show how marketing works: you give $1, get back $2 to $4. It's how ad platforms like Meta and Google frame the deal to businesses chasing profitable returns.
Let's play a little game. Who here has a dollar bill? Okay, Tina's got a dollar bill here. So here's how this game works, right? Tina just gave me a dollar bill. I'm gonna take this dollar bill and I'm gonna give her two. Okay, who else has a dollar bill? So give me a dollar. Perfect. Now I'm gonna take this dollar. I'm gonna give you back one, two, three dollars. So you're gonna give me that dollar here. Let's, let's up the ante, shall we? Let's go four bucks. So what is this game? Well, simply put, this is actually what I call the game of marketing. You guys represented a business owner that was buying media, that was spending your hard-earned money on on advertising. And who did I represent? I represented a meta, that's Facebook ads, Google ads, you name it. And I was actually giving you guys back money in terms of profit, in terms of revenue back from the marketing campaign. Simply put, if you guys could play this game as many times as you possibly could, how many of you guys would actually want to play this all day long? How many of you guys knew if you could put $1 in and get $2 out or $3 out or $4 out, like Amy right here, would play that game as much as possible? The answer is, is we would all do that.
