Scaling businesses should put 80% of ad spend on Meta, with the rest split between Google and TikTok. Stories and Reels are the best-performing placements right now. Vertical video in 9:16 format is essential; horizontal video wastes money.
I want to see somebody who's scaling and growing a profitable business online, whether it's professional services or consumer, right? An e-com product that's spending 80% of their budget on Google. I guarantee you they're spending 80% of their budget on Meta, probably 20% of their budget on Google, and maybe a little bit of TikTok in there depending on the product or the service, right? If you're spending that much money on Meta, where are the placements on Meta that are performing the best right now? Stories, Reels. So what are you doing? You're designing for mobile first. You're not, you're not filming, you know, horizontal videos. You're filming 9:16s all day long and maybe a 4:5 here and there. The majority of the videos and ad spend that you're going to deploy should be on Meta. We're moving into a mobile-first ecosystem like you wouldn't believe. And if you're not thinking that way as a brand or business owner or an advertiser, dude, what are you doing? Get with the program. Wasting time, wasting money.
