A marketer argues that SEO is dying as Google shifts to AI search, and most business owners waste time on it. The real growth comes from paid ads, creative testing, email, and SMS. Only 29% of marketers even prioritize SEO anymore.
Most business owners are freaking stupid. Sounds, sounds horrible for me to say, but like, let me just pull up some stats here. 29% of marketers list SEO as a top trend they leverage. Like, are you freaking kidding me? SEO, dude. SEO is going the way of the dodo. Like, it's not even going to be around in 5 years. I mean, look at what Google's already doing. It's trying to replace itself. Google is trying to put Google out of business with all of the Gemini and AI search stuff. When I say most business owners are stupid, these are marketers. Business owners aren't even thinking about marketing trends. They're not even on top of it. They're already behind. For us to take advantage of what's actually moving the needle, things like paid ads, rapid content creative testing, email marketing, SMS marketing, that's where the money's at. And very few people understand this.
