Don't send paid traffic to your main website. Build a dedicated landing page for each ad that matches your call-to-action, includes video and testimonials, and captures visitor details like name, email, and budget before they can wander off.
A website might live like this— here's your homepage, shed page, financing page, tiny homes page. Maybe there's 3 or 4 pages stemming off of that testimonials about us contact us ton of different pages on our website we can continue to make this thing as big as we possibly want when you send traffic click they come and hit the home page but they could go anywhere here here here here bounce for another customer here here here bounce it's impossible to track every click we're losing the opportunity actually control that outcome compare it with what landing page is we sent ads each one of Each one of these circles represents a different ad. Each one of these has a single type of a call to action. So if it's for financing, it'd be a specific financing ad. We wanna send them to a specific landing page that's an extension of that ad. We might have a video here, maybe some information, pictures, testimonials, and there's gonna be CTA buttons on these pages. When they click these CTAs, then what we do is we prompt them to take that next step with us, become a lead, have a conversation, book an appointment. Oftentimes that's name, email address, phone number, information, budget, any other information you deem relevant. This right here is what we determine as a lead, and we can take this one step further. We could get them to submit and then actually have them book an appointment and get directly on your calendar.
