Tanner asks about billboard advertising. The speaker advises against it: only 1 to 2 out of 100 people driving past will notice or care. Digital ads with a specific offer and targeted audience reach the people actually ready to buy, making them far more efficient with your budget.
Tanner, should I get a billboard? Absolutely not. For every single 100 people that drive past that billboard a day, if it's on the freeway or on the side of the road, you might only have 1 or 2 people at most that are actually interested and actually see your billboard. It's basically like us just spraying and praying. We don't want to do that. We want to maximize our ad spend. What you should do is actually go launch some digital marketing campaigns. Start with a very specific offer, and you can actually go and target and maximize your ad spend by getting that ad in front of every single person in that market that's ready and willing to hear your message.
