Cognitive friction—the mental effort customers spend navigating your site—kills sales. Cut it by simplifying your messaging, organizing products clearly, being transparent about returns and delivery, and speeding up your Shopify backend.
Imagine if you doubled your conversion rate. So there's this thing called cognitive friction, the mental energy required to navigate your site and make a purchase. High friction, bad. It leads to frustration and abandoned carts. Low friction is good. It will significantly boost your conversions. Here are the 4 ways that you can minimize your cognitive friction so you can make more money. Simplify your messaging. Make it obvious why customers should buy from you. And oftentimes, just like Charmin, less is more. Product selection. Organize your products clearly and easily. Intuitive labels, high-quality images, and simplified choices lead to faster purchases. Transparency— you need to clearly communicate your guarantees, your return policies, and your delivery timelines. Lastly, speed. Here's a little SiteSpeed Pro tip: just removing the app from the backend of your Shopify isn't good enough. You need to make sure that you're going into the backend of your site and deleting and removing any leftover and unnecessary code. If you want to scale to 1,000 orders a day on your e-com business, like and follow for more e-com content.
