Small business owners waste money on courses and coaching from gurus when they should spend on ads that generate measurable results. There's no magic shortcut. Real growth comes from data-driven marketing that actually tracks what works.
Chapters
In your experience working with so many small businesses, what are the biggest mistakes you've seen? Listen, dude, I mean, we've worked with a lot of small business owners. A lot of 'em have, instead of spending money where they're gonna get data and actually get results, which is on their ads, on their marketing, they're spending money on courses. They're spending money on going to events. They're spending money on one-on-one coaching, one-on-one consulting. These gurus and hawkers out there of these programs and systems that are gonna be magic for them, right? And they continue to do this in good faith, hoping that there's just gonna be an easy solution for them. There's no such thing.