Digital marketing works like door-to-door sales, except you use Meta and Google data to knock only on doors where someone actually wants what you're selling. Target high-intent prospects in a neighborhood, focus your ad spend there, and you scale without the legwork.
I used to do door-to-door sales. One of the most enviable jobs, right? Of course, yeah, door-to-door sales, it's fantastic. Can't everyone— yeah, you can't even get a job these days because it's like everyone wants to do it. So here's what I realized, Clint, is that what if you could pull open a neighborhood, like a spreadsheet of a neighborhood, or even just a Google Map outline of a neighborhood, and you could actually identify in a given area how many people are actually even interested in pest control? So instead of knocking all the doors, you can actually just go focus your time and attention to those doors. How much more sales would you make? You would make so many more sales. You could get straight to the root, straight to the desire, the need, the want. Now here's something even crazier. Imagine you could do that, but take yourself off of the doors. And you could go and target millions of people, and you could have a digital door knocker go and actually knock the door. That's digital marketing. So because of the data that Meta and Google, all of these big tech companies have on us, And they're allowing business owners and marketers like myself to tap into that. We can consolidate our marketing dollars, our time, and our attention and resources to put our digital doorknob, our ad creative, our images, our videos, our assets, directly in front of the people that in the moment, in real time, are actually interested in our product and service.
