An entrepreneur argues that waiting for perfect campaigns kills your business. Launch fast, test everything, and use real feedback to improve. Done beats perfect every time.
Listen to me. Done is the new perfect. What do I mean by that? Well, simply put, I talk to a lot of business owners that never get out of neutral. They can't quite put the gear shift in the car into drive because they're so focused on having everything be perfect. It's perfect before they launch a campaign, before they test an ad, or they test a new offer or product or service. Why is that killing you? It's because you don't know what's going to work until you test. Testing is what we do. If we don't test, we die. You're going to die, clown. So Done, getting things out there, getting data, getting impressions, getting real feedback from your marketplace with your advertising is the way that you guys become more intelligent and you actually create results in your business. So the next time that you see yourself maybe pressing pause or really struggling to get that car out of neutral and into drive, think to yourself, done is the new perfect.
