Marketing amplifies what's already there, not fix a broken product. Before spending on customer acquisition, you need a solid offer and reliable fulfillment. Marketing is gasoline on an engine that's already running.
I've heard a lot of people say that digital marketing is the way to grow your business fast. Let me break this down for you, bro. Digital marketing is going to accelerate and accentuate whatever you have going for you. You can't have a crappy offer. You can't have a horrible service or a bad product and expect digital marketing to just solve and overcome all of that for you. It doesn't work like that. So if you have a good product, if you know how to fulfill and deliver great results for your clients, acquiring customers just by doing a little bit of marketing here or there— digital marketing is like dumping gasoline On that.
