An ecommerce popup that asks customers one outcome-focused question, like hydration vs. anti-aging, segments your list and triggers personalized emails. Glow Skin used this to add $50K per month and scale to 1,000+ orders daily.
Picture yourself making an extra $50K a month just from your site's popup. It's easy to do if you understand this. Normally popups only focus on capturing email addresses, but when you use your popup like a quiz, it acts as an acquisition funnel. For a brand like Glow Skin, a popup form could ask a simple question related to customers' outcomes or goals, such as, are you more concerned with hydration or anti-aging? This question serves two purposes. It segments your audience and engages users by making them think about their specific skincare needs. And then when users select an option, They're making a micro-commitment to their skincare goals. Even a micro-commitment like this has been shown to actually increase the likelihood of them engaging with future content that will align with their previous decision. Not only this, you can actually customize the follow-up content, welcome series content, and email marketing flows to directly serve the customer's needs and wants. This strategy turns a basic email popup into a much more engaging experience. Little tweaks like this is what is required to scale your store to 1,000 or more orders a day.
