Understanding your viewer is the single most important factor for Instagram growth, not niche or captions. Beyond that, you need to communicate who you are, capture attention, build genuine interest, and nurture relationships. When marketing stalls, return to these basics.
Here is the one thing you need to know if you actually want to blow up on Instagram. One thing you need to know. Let's see what he's got to say. And no, it's not what niche you're in, it's not what captions are above your head, and it's not knowing which creator to copy next. I know you guys are watching thinking, oh, we should stand on a roof for our next video. The one thing you actually need to know is simply who your viewer is.
I mean, I like that a lot. We can apply this kind of organic content strategy to advertising. When somebody sees an ad or a piece of marketing that feels like it's speaking directly to them, that's when you know you're onto something. There's a lot of other things that you need though. It's not just knowing who your is. You've gotta have the ability to communicate who you are effectively, how to capture attention, how to take that initial attention and then build on that and generate genuine interest and kind of create that relationship. So I think it's great. And as we apply this to marketing, I think he's really hitting the nail on the head. That is, understand your unique selling proposition, who your ideal customer is, and how you can provide and solve problems for them. If your marketing isn't working and you've tried everything, sometimes going back to the basics like this is really helpful.
