AI-generated answers are eroding organic search, which drives over 40% of online spend and is projected to underpin $8 trillion in transactions by 2027. The strategy: stay educated on AI trends and build a strong personal brand to stay indispensable as generic search visibility gets replaced.
I'm talking about the real threat that AI has created for organic internet search. But if you know what to look for, there's real opportunity here. Look, by 2027, $8 trillion is gonna be transacted online, and historically, over 40% of the spend is driven by organic search results. To take advantage of this, you optimize your business to show up higher in the search results, or you pay for that search real estate. Okay, but what's happening is that AI-generated answers are replacing these search results. Answers which, by the way, are trained on our collective data, meaning The data you have produced is now being used against you. And hey, it's a great model for the internet giants. Your organic traffic plummets, their ad revenue increases because more brands will need to pay to be seen.
So how do we adapt to this? Well, first things first, keep yourself educated. Knowledge is power, especially when implemented. So those that are on top of the trends, reading the tea leaves, seeing what's happening, are going to be the ones that are able to pivot and adapt their business. Secondly, now is the time to really make an emphasis to build a personal brand. With all the AI going on, with everything that's taking place, the only thing that's indispensable is you. If you right now are trying trying to find ways to be competitive or maybe get ahead of the curve, in my opinion, it's two things: stay educated and build a personal brand.
