Perfectionism kills momentum for business owners. The speaker argues that obsessing over a campaign's details delays action, and speed of testing beats flawless execution. Throw something at the wall, see what sticks, then iterate.
Perfection yields procrastination. I agree with that so much. I, I get on these audit calls, I talk to these business owners, clients, and guess what? They get in their own way about perfecting a campaign, perfecting how something looks, perfecting how something feels. Dude, throw something at the wall. The faster you can throw something at the wall, the faster you're going to know if it works for you or it doesn't. Simple as that.
