A 22-year-old paid $300 to attend a seminar while his five friends didn't show up. He argues that charging for expertise creates skin in the game, forcing people to actually value and act on what they learn. Free information gets ignored.
You cannot win if you don't show up. This is a true story. I'm 22, I'm not making any money, I don't know what to do with my life, I don't know what the answers are, and I see a seminar— been there, done that— on how to improve your life, and I'm like, sign me up! And I go to 4 of my buddies, I'm like, guys, we are doing nothing with our lives, we should go to this. The seminar was $300. Out of the 5 of us, guess who the only one who paid the money and actually showed up was? Me.
I mean, I've seen this in my own life, and one of the biggest objections that I see clients face when they're selling selling online products or even myself facing is like, hey Tanner, if you're really trying to help people and you really know how to help business owners, why wouldn't you just give away all of your information for free? Why wouldn't you just run my ads for free? Well, number one, I'm a for-profit business. I mean, I'm in business to make money. The real reason why is because if I were to give you something for free, you wouldn't even value it. For you to actually take it seriously, to get the results that you need from the information that I can give you, you have to pay for it. You got to get some skin in the game. So I really like this from Robert Herjavec. I mean, this is kind of a common theme I've seen from every successful person I've ever met is that they're willing to put skin in the game And that skin in the game is actually what drives them to take action. That action is what drives them to learn and build skills, which then creates results.
