Traditional ads like billboards waste money reaching uninterested people, while social media platforms use billions of data points to target ads so roughly 98% of viewers actually care about the message.
With social media, you can reach more people than by just about anything else in the world. Traditional marketing, TV, news, radio, print, billboards. Does it work? It can. But the problem with it is you actually don't know how to target those people specifically. So if I actually throw up a billboard on the side of the road, there might be 1 or 2 people that are driving by on the road that see the billboard that are actually in my target demographic. Interested in what that billboard has to say. So you're essentially spending 98% of your marketing budget on people that actually don't want to hear your message. With social media, we can get hyper-targeted based on the billions of data points that social media has on all of us, where if we actually create a piece of content, we put some money behind it strategically, we can ensure that 98 people out of the 100 are actually dialed in and interested in our marketing message. It's so powerful.
