Small businesses should skip branding and focus on customer acquisition first. Build a scalable system, optimize cost-per-acquisition, and prove ROI before spending on brand-building efforts that large companies can afford.
What does branding mean in a small business? The difference is, is that a small business, in my opinion, doesn't even worry about it. Only thing that small business needs to worry about is getting more customers, growing their revenue, increasing their bottom line. That's it. These big brands that are focusing on branding, they can afford to do something which is play defense. And a lot of their marketing, AKA their brand building, their marketing budget can be deployed without seeing a direct return. And that's a luxury that you as a small business owner want to eventually get to, but you can't get there without first figuring out a consistent scalable marketing machine where we're going to acquire customers consistently. Yeah, yeah. Understanding what my cost per acquisition is and scaling that to the moon. Yeah. You gotta play offense.
