A lookalike audience on Meta finds new people similar to your existing customers. Export your member list, upload it to Meta, and the platform generates an audience matching those characteristics. Club Pickleball USA used this to target 18 to 65+ year-olds in Utah County and drive new sign-ups.
So you can see right here, you can take those user interactions, right? Those people that have actually been participating in your club, the list, whatever you have, and you can create what's called a lookalike audience. You can see here that we're taking all of the waiver signers, anyone who's ever signed a waiver at Club Pickleball USA. They've exported that data to us. We've taken that data, we've uploaded that into the backend of Meta, and we've created a lookalike audience. And we're targeting these individuals. You can see here in United States, Utah County, Utah, between the ages of 18 and 65+, all genders. And we are literally putting our ads directly in front of these people in our area. So we're making sure that as much as possible, our ad spend is consolidated to just the people that are most likely to engage and actually sign up for our club membership.
