What is a Tripwire Offer?
11 Mar 2024 · 0 min
0:24
A tripwire offer is a cheap product built from the best part of an expensive program. It gets people to buy once, so selling them pricier stuff later becomes much easier.
A tripwire offer is a cheap product built from the best part of an expensive program. It gets people to buy once, so selling them pricier stuff later becomes much easier.
What is a tripwire offer and why do you need one? It is possible to sell a high-ticket product. All you have to do is build a pool of buyers and you create what's called a tripwire offer. Take the most valuable part of your high-ticket program and boil it down to just the most essential components and sell that. Well, now it's really easy to sell those existing buyers into an additional product.
