Traditional marketing like billboards and TV reach millions but can't track who actually cares. Digital marketing follows what people do online, so you spend money only on people likely to buy.
What's the difference between traditional marketing and digital marketing and why I personally believe why you should spend all your focus, attention, and energy on digital marketing? Traditional marketing are some of the traditional avenues that you advertise on. So things like radio, TV, news, print, billboards that can all be considered and kind of under the traditional marketing umbrella. I'm not saying that these things don't work, but here's a little scenario that I want you to think about when it comes to traditional marketing. The ability to know how much of your spend goes to qualified eyeballs is very difficult to track.
You cannot track that, not with 1,000 bloodhounds.
Let's just take an example of a billboard. There's thousands of cars passing by every single day, but what percentage of those people actually are interested in your marketing message? Studies suggest that very few, maybe less than 5% or lower. One of the biggest advantages of digital marketing is that they're tracking all of our behavior online.
Oh, behave.
They know what content we are consuming. They know what influencers that we follow. They know which conversations we're having with people. They know the people that we're DMing. They can literally read and interpret billions of data points on our unique position. I know everything. When we go to deploy marketing dollars, we can almost guarantee that every single dollar is spent towards people that are likely to be interested or purchase or buy our product or service. Focus your money on digital marketing.
