An audience avatar is a detailed persona of your ideal customer that your whole team needs to understand. Create one by interviewing yourself as that customer: what are their needs, fears, priorities, and preferred tone. Tone is the most overlooked element that actually moves people.
So what is an avatar? Well, simply put, an avatar is a persona that we can put together that is a complete embodiment of our entire target market. Our entire potential customer base would fit into this avatar persona. Couple pro tips here. If you're putting together an avatar and you have a team that's helping you with your marketing, or maybe it's just yourself and a couple of other people, you need to make sure every single person in your organization knows this avatar perfectly well. Personally, that they put themselves in the shoes of their avatar, because if not, then whatever they try to propose in terms of ideas, marketing campaigns, headlines might not be in alignment. So you wanna make sure that everybody gets on page with this avatar practice. How do we put together an avatar effectively? It doesn't take a long time. What we do is go through a simple exercise called hosting an interview with your avatar. And here's what it looks like. You basically just put yourself in the shoes of your ideal customer. And you ask yourself a series of questions. What do I need? What do I fear? What do I feel is a priority? What am I actually willing to pay for? That's an interesting one. What are my objections? What would hold me back from purchasing from me? Another interesting question. What is my greatest desire? And lastly, what is the tone that I respond to? If you're going after a certain demographic or a specific avatar, this is one thing that is often overlooked, the tone. And if you can actually dial in the tone that you wanna represent, that will actually speak more effectively to your avatar. Your marketing campaigns are gonna be much more effective.
