Your customers are on four platforms: Meta for broad reach, Google for search intent, TikTok for cheap testing and fast scaling, and LinkedIn for B2B. Stack all four to reach almost any audience online.
Where are my customers? I don't know where they are. Where have they gone? They're on social media. They're online. Really, with 3, maybe 4 different platforms, you're able to reach every single type of person that you're trying to target. Well, what are they? First and foremost, Meta. Anything under the Meta umbrella with, you know, Instagram, Facebook, WhatsApp, you name it, is going to be kind of the first line of defense to target your customers. The next step is going to be Google. Google leveraging PPC and obviously YouTube as a platform and everything that they bring to the table with a search engine. The number one search search engine in the world. A third line of defense for you is going to be TikTok. Their platform in terms of testing creative and the cost per click that you can get there with really rapid creative testing is, is second to none. And then lastly, if you're a professional and selling kind of a professional services business, I mean, I think LinkedIn might be something for you to look at, look at as well. Really, with those four, you're going to be able to reach any person in your entire target demographic and your marketplace and get your product and service in front of them.
